Once it's time to analyze the results, you'll be grateful for every moment spent planning carefully. Since you left with a clear idea, you know what to look for once the test is over. Now you need to compare the results and share them with your team. Unless you want to re-test. Look, you don't have to, but your variable email might be boosted by the "shiny new factor." If you want to confirm the early test results, you can run a similar test (with the same cohort!) to see if the learnings hold true. Magan Le shared on Twitter, Magan Le “I made one that was all live images and text. The all-picture got a higher open rate but a lower CTOR. My theory was that people were curious and flipped pictures to see it, but realized they weren't interested once they saw it. While live texting was better prepared. —Magan Le Take Your Messaging A/B Testing Deeper with Litmus All ESPs give you access to the same standard email metrics, and you can also leverage things like web analytics to understand behavior outside of the inbox. If you want to go deeper into your A/B testing with advanced metrics,
Litmus can help you do more. Here are some use cases where Litmus Email Analytics could improve your knowledge: Compare read rates between variations, not just open rates, to see which version of the subject line got the most engaged subscribers. Understand which content leads to the highest share rate so you can leverage learnings to grow Image Masking Service your referral program. Analyze A/B test results between email clients and devices, especially if what you're testing doesn't have broad email client support. Once you have your reports and advanced analysis results, Litmus makes it easy to share the results with your team. Then you can optimize and drive strategies across emails and the rest of your marketing channel mix. Sunflower logo Build, test QA, and analyze results all in one place Empower your team to create better emails. And get everything you need to create, test, and perfect your way to better performing email campaigns, with Litmus.