Our survey also indicated that even more companies are considering using marketing agencies in 2019: More than 70% of e-commerce businesses plan to work with a marketing agency in 2019, up 6% from the previous year. Email marketing and offline advertising remained flat, while social media agencies saw an increase in expected usage.
Respondents also plan to work with more Real Estate Photo Editing SEO and PPC agencies. It all comes down to ROI When you look at the ROI responses, the reason for the increase in social media spending and agency use is clear: A majority (54%) of respondents said social media has a higher ROI than any other marketing channel That's higher than all other marketing channels combined. For companies earning between $1 million and $5 million, 64% said the same.