The types of automations here would be welcome or new subscriber onboarding, new customer onboarding, re-engagement campaigns, or simple transactional emails after filling out a form. One of the main things I'm looking for are volume changes for an automated email program. Has it adjusted significantly since launch or has it been consistent? If the volume has changed dramatically, you may need to reconsider triggering or segmentation. Second, is the content of your automation emails still valid and are all the links still working? What about branding: has it changed since emails were created? Plan to update your emails if these things are true. If the number of updates seems overwhelming, prioritize them based on email volume or size of impact on your goals.
Emails with the highest impact or volume of sends, prioritize updating content for those that are earlier over emails that are less important. Make sure your emails always display correctly With over 300,000 potential renders for an email and messaging apps changing every 1-2 days, these once reliable email templates may not look as good today. One of the easiest ways to test what your emails look like right now to your subscribers is to send them to Litmus E-Commerce Photo Editing Service directly from your email service provider (ESP). Not only will you detect rendering issues, but you will also find out if any images or links are broken. Email previews in Litmus Test Litmus Email Insights If you find any errors or issues, use the same prioritization process I mentioned in the previous section:
prioritize emails and email templates that are sent more often. And don't feel overwhelmed! Review your team, toolset, and integrations Your ESP is probably the main tool you use, but what else? Auditing your toolset as part of an email program health check can reveal hidden tools and also… a hidden budget. You may discover tools that overlap in their uses. So free up that budget to use it elsewhere! When auditing your toolset, now is a good time to ask yourself if you are still satisfied with your current toolset. Does your ESP still deliver? Are you taking advantage of all available integrations that could help streamline your processes and workflow?