With Alibaba, and Pinduoduo successively releasing their 2019 financial reports, China has ushered in the third e-commerce platform with an annual GMV of over 1 trillion yuan. From the perspective of GMV, the three e-commerce companies stand at the same level of magnitude. As a result, we will surely see a more tragic e-commerce competition Panama Phone Number List market in the future. How do Ali and defend the city and reverse osmosis, and how does Pinduoduo surround the city from the countryside? Is Pinduoduo's money-burning strategy to stop the boiling, or to pave the way for a new brand? Today, let's analyze this krypton gold player Panama Phone Number List, mainly divided into three questions: Is Pinduoduo really that "flavorful"? Is Pinduoduo's road to differentiation a dead end or a new runway? Will it collapse once it stops burning money? 1. Is Pinduoduo really Panama Phone Number List that "flavorful"? Recently, the e-commerce giant Pinduoduo released its fourth quarter and full-year financial report for 2019, which attracted market attention.
The data shows that Pinduoduo’s GMV exceeded the trillion mark, an increase of 113% over the same period in 2018. It took less than 5 years for Pinduoduo to achieve a breakthrough in the trillion-dollar turnover, while Alibaba and took Panama Phone Number List 14 and 20 years respectively. GMV comparison of three e-commerce platforms in 2019 Pinduoduo's GMV has just exceeded one trillion, and the growth rate is the fastest among the three, but the market seems to be tired of Pinduoduo's growth dish. In other words, it's not as fragrant as it used Panama Phone Number List to be. The reason is that Pinduoduo's growth is less than expected, and the huge losses have not stopped. Although Pinduoduo achieved revenue of 30.14 billion yuan Panama Phone Number List for the whole year, a year-on-year increase of 130% from 13.12 billion yuan in the same period of the previous year, the revenue growth rate in the fourth quarter of 2019 has dropped to 91%.
In the context of Uber, OYO, and Wework’s high-subsidy-for-growth model gradually falling out of favor and failing, it is understandable that Pinduoduo’s money-burning model faces doubts. Pinduoduo's total revenue and year-on-year growth rate have hit the brakes Looking further in, bearish brokers believe that Pinduoduo's users are "cheap" through Panama Phone Number List subsidies, and Pinduoduo has not created new user value during the entire transaction Panama Phone Number List process. According to a report by Guosheng Securities in early December 2019, their survey on Pinduoduo showed that 72% of users chose to shop on Pinduoduo because it was cheap, while only 2% chose quality assurance. They believe that the cheapness of subsidies cannot constitute a moat. They also found that only 19% of Pinduoduo's users will stay on Pinduoduo to continue shopping if the product prices are the same, while 36% will choose. .